Effective Date: 01/01/2026

1. Introduction

Welcome to Prazuchi ("we," "us," "our"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit our website (prazuchi.com) and purchase our products.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website or services.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

Create an Account:

• Full name
• Email address
• Password (encrypted)
• Phone number
• Billing address
• Shipping address(es)

Place an Order:

• All account information listed above
• Payment information (processed securely by our payment processor)
• Order details and purchase history
• Delivery preferences

Contact Customer Service:

• Name and email address
• Phone number
• Order information
• Content of communications
• Any information you choose to share in your inquiry

Subscribe to Communications (if you opt in):

• Email address
• Communication preferences

Leave Product Reviews (if offered):

• Name (or username)
• Review content
• Star rating
• Date of review

2.2 Information Automatically Collected

When you visit our website, we automatically collect certain technical information:

Device and Browser Information:

• IP address
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Screen resolution
• Device identifiers

Usage Information:

• Pages visited
• Time spent on pages
• Links clicked
• Products viewed
• Items added to cart (even if not purchased)
• Search queries on our site
• Referral source (how you arrived at our site)
• Date and time of visits
• Exit pages

Location Information:

• General geographic location based on IP address (country, region, city level)

2.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

Essential Cookies (Required):

• Shopping cart functionality
• Account authentication
• Security and fraud prevention
• Load balancing
• These cookies are necessary for the website to function and cannot be disabled

Functional Cookies (Optional):

• Remember your preferences (language, currency)
• Remember items in your shopping cart between sessions
• Remember your login information (if you select "Remember Me")

Performance Cookies (Optional):

• Understand how visitors use our website
• Identify technical issues
• Improve website speed and performance
• These cookies collect aggregated, anonymous data

We do NOT use:

• Advertising cookies
• Third-party tracking cookies
• Social media tracking cookies
• Analytics cookies that share data with advertising networks

Managing Cookies: You can control cookies through your browser settings. However, disabling essential cookies may prevent you from using certain website features, such as making purchases.

2.4 Information We Do NOT Collect

We do not collect:

• Sensitive personal information (race, religion, political opinions, health information) unless you voluntarily provide it in communications
• Social media information unless you choose to link accounts
• Precise geolocation data
• Information about children under 13 (our products are intended for pet owners, not children)

3. How We Use Your Information

We use your personal information only for legitimate business purposes:

3.1 Order Processing and Fulfillment

• Process and complete your orders
• Verify payment information
• Pack and prepare shipments
• Coordinate delivery with shipping carriers
• Handle order modifications or cancellations
• Process returns, exchanges, and refunds

3.2 Customer Communication

• Send order confirmations
• Provide shipping tracking information
• Send delivery notifications
• Respond to customer service inquiries
• Address product issues or complaints
• Notify you of order delays or problems
• Request product reviews 

3.3 Account Management

• Create and maintain your account
• Authenticate your identity
• Allow you to access order history
• Store your preferences and saved addresses
• Enable wishlist functionality

3.4 Website Improvement

• Understand how customers use our website
• Identify and fix technical issues
• Improve website navigation and functionality
• Optimize product pages and descriptions
• Enhance user experience
• Test new features

3.5 Fraud Prevention and Security

• Verify the legitimacy of orders
• Detect and prevent fraudulent transactions
• Protect against unauthorized access
• Ensure payment security
• Investigate suspicious activity
• Enforce our Terms of Use

3.6 Legal Compliance

• Comply with applicable laws and regulations
• Respond to legal requests and court orders
• Establish, exercise, or defend legal claims
• Maintain records as required by law
• Cooperate with law enforcement

3.7 Marketing (Only with Your Consent)

• Send promotional emails about new products, sales, or special offers
• Notify you of relevant product launches
• Share content you might find interesting

Important: We will ONLY send marketing communications if you explicitly opt in. You can unsubscribe at any time.

3.8 How We DO NOT Use Your Information

We do not:

• Sell your personal information to third parties
• Rent your personal information to third parties
• Share your information with advertisers
• Use your information for third-party marketing purposes
• Track you across other websites
• Create advertising profiles
• Share data with social media platforms for advertising
• Share data with Google for advertising purposes

4. How We Share Your Information

We share your information only when necessary to provide our services:

4.1 Shipping Companies

What We Share: Name, shipping address, phone number, and email address (for delivery notifications and tracking updates)

Why: To deliver your orders

Who: We primarily use Blue Dart Express for deliveries. In limited cases where Blue Dart cannot service certain locations, we use India Post or Shiprocket (a shipping aggregator).

Our Shipping Partners:

Blue Dart Express (Primary Courier): We have a direct contractual relationship with Blue Dart for most deliveries. Blue Dart operates under strict data protection standards and uses your shipping information solely to deliver your order. They are bound by contractual obligations as a data processor and cannot use your information for marketing or other purposes.

India Post (Remote Locations): For locations not serviced by Blue Dart, we use India Post, the government postal service. As a government entity, India Post operates under statutory privacy protections and uses your information only for postal delivery purposes.

Shiprocket (Rare Cases): In rare instances where neither Blue Dart nor India Post can service a location, we use Shiprocket, a shipping aggregator platform that coordinates with various courier companies.

Important Disclosure About Shiprocket: Shiprocket operates as an independent technology platform with its own privacy policy. While they are contractually required to use your information only for delivery purposes, they collect and process your shipping information through their platform. We use Shiprocket only when absolutely necessary for delivery to your location. You can review Shiprocket's privacy policy at: www.shiprocket.in/privacy-policy

Data Protection Measures:

• We share only the minimum information necessary for delivery
• We prioritize Blue Dart (our primary partner with strong data protection agreements) whenever possible
• We do not share order contents, purchase values, or other unnecessary information with shipping partners
• Shipping partners are contractually prohibited from using your information for marketing or contacting you for purposes unrelated to your specific delivery

Your Control: If you have concerns about any particular shipping method or courier, please contact us at support@prazuchi.com before placing your order, and we will work with you to find an acceptable delivery solution.

4.2 Payment Processors

What We Share: Payment transaction information (card details, transaction amount, billing address)

Why: To process your payment securely

Who: Razorpay, Stripe, PayPal, Square, etc.

Security: Payment information is transmitted directly to the payment processor using secure, encrypted connections. We do not store complete credit card numbers on our servers. Payment processors are PCI-DSS compliant and bound by strict security and privacy standards.

4.3 Service Providers and Vendors

We may share limited information with trusted service providers who assist in operating our website and business:

Website Hosting and Infrastructure:

• Website hosting provider
• Server management services
• Content delivery networks
• Cloud storage providers

What They Access: Technical data necessary to host and operate the website

Customer Service Tools:

• Email service providers (to send transactional emails)
• Customer service platforms (to manage inquiries)

What They Access: Information necessary to facilitate communications

Security and Fraud Prevention:

• Fraud detection services
• Security monitoring services

What They Access: Transaction data for fraud analysis

Important Restrictions:

• All service providers are bound by confidentiality agreements
• They can only use your information to provide services to us
• They cannot use your information for their own purposes
• They cannot share your information with others
• We carefully vet all service providers for data protection standards

4.4 Legal and Regulatory Authorities

We may disclose your information to legal authorities when:

• Required by law, regulation, or legal process
• Responding to court orders, subpoenas, or warrants
• Requested by law enforcement for legitimate investigations
• Necessary to protect our legal rights
• Necessary to prevent fraud or illegal activity
• Required to enforce our Terms of Use
• Necessary to protect the safety of individuals

We will only disclose the minimum information required and will notify you of such requests unless prohibited by law.

4.5 Business Transfers

If Prazuchi is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.6 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

4.7 Who We DO NOT Share With

We do not share your information with:

• Advertising networks or data brokers
• Social media platforms (except if you choose to share)
• Marketing companies for their own purposes
• Google Analytics or similar analytics platforms that share data with advertisers
• Any third party for their independent marketing use
• Unrelated third parties

5. Data Retention

5.1 How Long We Keep Your Information

We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy and as required by law.

Account Information:

• Retained as long as your account is active
• Retained for a reasonable period after account closure to handle returns, disputes, or legal requirements
• Typically 20 years after last activity

Order Information:

• Retained for 20 years to fulfill legal, accounting, and tax obligations
• Transaction records may be kept longer for financial auditing purposes

Communication Records:

• Customer service communications retained for 20 years for quality assurance and dispute resolution

Website Usage Data:

• Technical logs typically retained for 90 days/ 3 months]
• Aggregated analytics data may be retained indefinitely (anonymized)

Marketing Communications:

• If you opt out, we retain minimal information (email address and opt-out preference) to ensure we don't contact you again

5.2 Data Deletion

After retention periods expire, we securely delete or anonymize your personal information so it can no longer identify you.

You can request deletion of your account and personal information at any time (see Section 9: Your Rights and Choices).

6. Data Security

6.1 Security Measures

We take data security seriously and implement industry-standard measures to protect your information:

Technical Security:

• SSL/TLS encryption for all data transmission between your browser and our servers
• Encrypted storage of sensitive information
• Secure password hashing (passwords are never stored in plain text)
• Regular security audits and vulnerability assessments
• Firewall protection
• Intrusion detection systems
• Regular software updates and security patches

Administrative Security:

• Access to personal information is restricted to employees who need it to perform their jobs
• Employees are trained on data protection and privacy
• Confidentiality agreements with all staff and contractors
• Background checks for employees handling sensitive data

Physical Security:

• Secure data centers with restricted physical access
• Environmental controls and monitoring
• Backup systems and disaster recovery plans

Payment Security:

• We do not store complete credit card numbers
• Payment processing handled by PCI-DSS compliant payment processors
• Tokenization of payment information when stored

6.2 Your Responsibility

While we implement strong security measures, you also play a role in protecting your information:

• Create a strong, unique password for your account
• Do not share your password with others
• Log out of your account when using shared or public computers
• Keep your contact information current
• Report suspicious activity immediately
• Be cautious of phishing emails pretending to be from Prazuchi

6.3 Limitations

No system is 100% secure. Despite our best efforts, we cannot guarantee absolute security of your information. Transmission of information over the internet carries inherent risks.

In the event of a data breach affecting your personal information, we will:

• Notify you promptly as required by law
• Describe what information was compromised
• Explain steps we're taking to address the breach
• Provide guidance on protecting yourself
• Report the breach to relevant authorities as required

7. International Data Transfers

7.1 Where We Store Data

Our website servers and data storage facilities are located in India. 

7.2 Data Protection Standards

We ensure that any international transfer of personal information is protected by appropriate safeguards in accordance with applicable data protection laws.

7.3 Your Consent

By using our website from outside India, you consent to the transfer of your information to India and acknowledge that India may have different data protection laws than your country of residence.

8. Third-Party Websites and Services

8.1 External Links

Our website may contain links to third-party websites, social media platforms, or services (for example, shipping carrier tracking pages or payment processor information pages).

8.2 Not Responsible for Third Parties

We are not responsible for:

• Privacy practices of third-party websites
• Content on external sites
• How third parties collect, use, or protect your information
• Terms and conditions of third-party services

8.3 Your Responsibility

We strongly recommend reviewing the privacy policies of any third-party websites you visit. Clicking on third-party links or providing information to third-party services is at your own risk.

8.4 Social Media

If we offer social media sharing buttons or integration:

• These features may track your interaction even if you don't click them
• Social media platforms may receive information about your visit to our website
• Review the privacy policies of social media platforms for details

9. Your Rights and Choices

9.1 Account Access and Updates

You have the right to:

Access Your Information:

• View your account details
• See your order history
• Review your saved addresses and preferences
• Request a copy of personal information we hold about you

Update Your Information:

• Edit your account details
• Change your email address
• Update shipping and billing addresses
• Modify communication preferences

How to Access/Update:

• Log into your account and use account settings
• Contact customer service at support@prazuchi.com

9.2 Marketing Communications

Opt Out of Marketing:

• Click "unsubscribe" in any marketing email
• Adjust communication preferences in your account settings
• Contact customer service at support@prazuchi.com
• We will process opt-out requests within 30 days

Important Notes:

• Opting out of marketing does not affect transactional emails (order confirmations, shipping notifications, account security notices)
• We will retain your email address and opt-out preference to ensure we don't inadvertently contact you again

9.3 Account Deletion

Request Account Deletion:

• Contact customer service at support@prazuchi.com with your request
• We will verify your identity before processing deletion
• Deletion typically completed within 30 days

What Happens When You Delete Your Account:

• Your account login credentials are removed
• Your personal information is deleted or anonymized
• You will no longer be able to access order history through your account
• You will no longer receive any communications from us

What We May Retain:

• Information required for legal, accounting, or tax purposes
• Information necessary for ongoing returns, disputes, or warranty claims
• Aggregated, anonymized data that cannot identify you
• Records of deletion requests for compliance purposes

9.4 Data Portability

You have the right to request a copy of your personal information in a structured, commonly used, machine-readable format (such as CSV or JSON).

How to Request:

• Contact customer service at support@prazuchi.com
• Specify the format you prefer
• We will verify your identity before processing
• Data portability requests typically fulfilled within 60 days

9.5 Correction of Inaccurate Information

If you believe we hold inaccurate information about you:

• Log into your account and correct it directly
• Contact customer service at support@prazuchi.com for assistance
• We will update inaccurate information promptly upon verification

9.6 Object to Processing

In certain circumstances, you have the right to object to how we process your personal information, particularly for:

• Direct marketing (you can opt out at any time)
• Processing based on legitimate interests (we will stop unless we have compelling legitimate grounds to continue)

9.7 Withdraw Consent

Where we rely on your consent to process personal information, you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing before withdrawal.

9.8 Lodge a Complaint

If you believe we have not handled your personal information properly, you have the right to:

• Contact us directly at support@prazuchi.com to resolve the issue
• File a complaint with your local data protection authority

9.9 Do Not Track Signals

Some browsers offer "Do Not Track" (DNT) signals. Our website does not currently respond to DNT signals because there is no universal standard for how to interpret them. We do not track you across third-party websites for advertising purposes.

9.10 Cookie Preferences

You can manage cookie preferences through:

• Your browser settings (block all cookies, block third-party cookies, delete cookies)
• Our cookie consent tool (if provided on the website)

Note: Disabling essential cookies may prevent you from using certain website features.

10. Children's Privacy

10.1 Age Restrictions

Our website and products are intended for adults purchasing pet products. We do not knowingly collect personal information from children under the age of 13 (or the applicable age of majority in your jurisdiction).

10.2 Parental Notice

If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately at support@prazuchi.com. We will delete such information from our systems promptly.

10.3 Verification

We do not require proof of age, but by using our website, you represent that you are at least 18 years old (or the age of majority in your jurisdiction).

11. California Privacy Rights (CCPA)

11.1 California Residents

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

Right to Know:

• What personal information we collect about you
• Sources from which we collect it
• Purposes for which we use it
• Categories of third parties with whom we share it
• Specific pieces of personal information we have about you

Right to Delete:

• Request deletion of your personal information (subject to exceptions for legal obligations)

Right to Opt Out:

• Opt out of the "sale" of personal information (Note: We do not sell personal information)

Right to Non-Discrimination:

• We will not discriminate against you for exercising your CCPA rights

11.2 How California Residents Can Exercise Rights

Submit a Request:

• Email: support@prazuchi.com
• Phone: +91-9928330990
• Mail: A 88-89, Subhash Nagar Market Complex, Shashtri Nagar, Jaipur, Rajasthan, India.  302016

Verification: We will verify your identity before processing requests by asking you to provide:

• Name and email address associated with your account
• Recent order information
• Other identifying information as necessary

Authorized Agents: California residents may designate an authorized agent to make requests on their behalf. We require written proof of authorization.

Response Time: We will respond to verifiable requests within 45 days (may be extended by an additional 45 days if necessary, with notice).

11.3 California "Shine the Light" Law

California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not share personal information with third parties for their own direct marketing purposes.

11.4 Information We Collect (CCPA Categories)

In the past 12 months, we have collected the following categories of personal information:

• Identifiers: Name, email address, phone number, IP address, account username
• Commercial Information: Purchase history, products viewed, shopping cart contents
• Internet Activity: Browsing history on our website, pages visited, links clicked
• Geolocation Data: General location based on IP address (not precise location)
• Inferences: Preferences, interests, and behaviors derived from your activity

11.5 Sources of Information

We collect information from:

• Directly from you (when you provide it)
• Automatically through website use (cookies, logs)
• From service providers (payment processors, shipping carriers)

11.6 Business/Commercial Purposes

We use personal information for the purposes outlined in Section 3 of this Privacy Policy.

11.7 Sharing

We share information with service providers as outlined in Section 4 of this Privacy Policy. We do not "sell" personal information as defined by CCPA.

12. European Privacy Rights (GDPR)

12.1 EEA and UK Residents

If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR):

Right of Access: Obtain confirmation that we process your personal data and receive a copy

Right to Rectification: Correct inaccurate personal data

Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data (subject to legal exceptions)

Right to Restriction: Request that we limit how we use your data

Right to Data Portability: Receive your data in a structured, machine-readable format

Right to Object: Object to processing based on legitimate interests or direct marketing

Right to Withdraw Consent: Withdraw consent for processing where we rely on consent

Right to Lodge a Complaint: File a complaint with your supervisory authority

12.2 Legal Basis for Processing

We process your personal data based on the following legal grounds:

Contract Performance: To fulfill our contract with you (process orders, deliver products)

Consent: When you opt in to marketing communications or certain cookies

Legitimate Interests: To improve our website, prevent fraud, and ensure security (balanced against your rights)

Legal Obligations: To comply with laws, regulations, and court orders

12.3 Data Controller

Prazuchi Administrator is the data controller responsible for your personal information.

Contact Our Data Protection Officer: Email: support@prazuchi.com Mail: A 88-89, Subhash Nagar Market Complex, Shashtri Nagar, Jaipur, Rajasthan, India.  302016

12.4 International Transfers

If we transfer your data outside the EEA/UK, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses approved by the European Commission
• Adequacy decisions by the European Commission
• Other legally compliant transfer mechanisms

12.5 How to Exercise GDPR Rights

Contact us at:

• Email: support@prazuchi.com
• Mail: A 88-89, Subhash Nagar Market Complex, Shashtri Nagar, Jaipur, Rajasthan, India.  302016

We will respond to requests within one month (may be extended by two additional months for complex requests, with notice).

13. Other Jurisdictions

13.1 Other Privacy Laws

If you reside in a jurisdiction with specific privacy laws (such as Canada's PIPEDA, Australia's Privacy Act, Brazil's LGPD, etc.), you may have additional rights. Contact us to learn more about rights specific to your location.

13.2 Contact for Privacy Inquiries

For questions about privacy rights in your jurisdiction: Email: support@prazuchi.com Phone: +919928330990

14. Changes to This Privacy Policy

14.1 Right to Modify

We may update this Privacy Policy from time to time to reflect:

• Changes in our practices
• Legal or regulatory requirements
• New features or services
• Feedback from customers

14.2 Notification of Changes

When we make changes:

• We will update the "Effective Date" at the top of this page
• Material changes will be communicated via email or prominent website notice
• We encourage you to review this Privacy Policy periodically

14.3 Your Continued Use

Your continued use of our website after changes indicates your acceptance of the updated Privacy Policy. If you do not agree with changes, please stop using our website and contact us to close your account.

15. Contact Us

15.1 Privacy Questions and Requests

For any questions about this Privacy Policy or to exercise your privacy rights, contact us:

Prazuchi Privacy Team

Email: support@prazuchi.com
Phone: 9928330990
Business Hours: 10:00 AM to 07:00 PM

Mailing Address:
A 88-89, Subhash Nagar Market Complex, Shashtri Nagar, Jaipur, Rajasthan, India.  302016

15.2 Response Time

We strive to respond to all privacy inquiries within 30 days. Complex requests may take longer, but we will keep you informed of our progress.

16. Your Acceptance

By using our website, creating an account, or making a purchase, you acknowledge that you have read this Privacy Policy in its entirety, understand how we collect, use, and protect your information, and consent to our privacy practices as described herein.

If you do not agree with this Privacy Policy, please do not use our website or provide us with your personal information.

Last Updated:01/01/2026

Summary (Optional Quick Reference)

What We Collect: Name, email, address, phone, order info, payment info, website usage data

How We Use It: Process orders, deliver products, improve website, provide customer service, prevent fraud

Who We Share With: Shipping companies (to deliver), payment processors (to process payment), service providers (to operate website)

Who We DON'T Share With: Advertisers, data brokers, social media platforms, Google for advertising, anyone for marketing purposes

Your Rights: Access your data, update information, delete account, opt out of marketing, request data copy

Security: We use encryption, secure servers, and industry-standard protections

Contact: support@prazuchi.com for privacy questions